'bo grønt' responsive

2014 // Bo Grønt // aarhus, dk

Web Design, UI, UX, Strategy

Working as a freelance consultant to guide the Danish garden center chain ‘Bo Grønt’ [Danish; “green living”] in how to approach the development of a new, responsive web design.

‘Bo Grønt’ has 13 independent stores nationwide and their existing online presence consisted of one main site and 13 independent sites, one for each store. The user experience was extremely confusing and the sites were almost impossible to navigate. I provided Bo Grønt with a suggestion for a new design with only one website, giving the company a much stronger public profile. Today the design has been implemented, giving Bo Grønt a much cleaner, updated look with vast improvements on UI and UX.